A specialist product for specific drivers.
Vorsteiner makes forged wheels and carbon-fiber aerodynamic components for performance cars. Its buyers are grouped by the cars they drive, so every campaign starts with a choice: which product, for which owners, with what message.
Inspire MC ran Vorsteiner’s paid media across Google and Meta and helped the brand make those choices. Our media buyers ran the accounts, and our strategists worked on the launches.
Building the ad accounts.
Our paid media team built Vorsteiner’s Google Ads campaigns across Search, Shopping, Performance Max, and YouTube: account structure, product feeds, conversion tracking, audience segmentation by vehicle platform, and the day-to-day optimization that keeps a specialist catalog profitable to advertise.
On Facebook, we audited the existing account, rebuilt the campaign architecture, and launched new campaigns against the same conversion data.
We built the campaigns with Vorsteiner’s in-house creative team, who handled the brand and the product presentation. Our team handled the advertising strategy and measurement, and ran the accounts.
Go-to-market and segment strategy.
Our work also covered the brand’s growth strategy. When Vorsteiner prepared new products, our strategists helped plan the go-to-market: the target segment, the size of the opportunity within it, the positioning, and the sequence of channels to introduce the product through.
We also advised on which segments of the automotive aftermarket the brand should pursue next, so the choice of market came first and the media spend followed it.
Social strategy and channel mix.
Our team advised on Vorsteiner’s social media strategy and its channel mix too: how budget was split across search, shopping, video, and social, and how each channel’s role in the funnel was measured.
The result we can share.
During one reporting window of our engagement, Google Ads reported a 3.47× return on ad spend: roughly $3.47 in tracked conversion value for every $1 spent on ads.
That is Google’s own figure for that period, read from the conversion tracking we set up. It is not a full-engagement average or a profit number.
